EVALUATION TASK 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

MAIN PRODUCT

MAIN PRODUCT

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ADDITIONAL MARKETING PRODUCTS, DIGIPACK ARTWORK AND MAGAZINE ADVERT POSTER

Below is the artwork of our front cover and pack cover of our digipack. We felt that the colour pallete and the style very much suit the style of the band and their band image.

In addition, the CD cover also is soemwhat of a continuation of the pop promo - they link together, the image below is a wide shot of the performance aspect of the pop video. It is clearly demonstrated that both images are very similar, both having a autumnal, rustic, organic effect. These are key elements to the bands image.

We also created 2 inside images for our digipak which would act as a 'pull - out' for our album. This included the lyrics of the song 'Bruises' along with the credits for the making of the album.

Our poster promotes both our bands first promotional track along with their tour dates. We have kept the style of the poster the same as the organic feel that the pop video creates reinforcing the social themes attached the bands star image. Both members of 'Faulkes' are looking straight towards the camera, they are giving direct address creating a gaze of territorial kinship (Winship) with the target audience. Without doubt, we have continued to incorporate this organic, autumnal feel.

This is our Faulkes poster:



We wanted to create a music poster which really represented our band and so we decided it was vital to use a photograph of the band as their star image is an important factor of their star appeal. They have a youthful sexual magnetism that is very appealing to their specific audience, so we felt it vital to show their clear identity.
On the other hand Some bands such as the Kooks, who are mainly about their sound and not their image rarely use photographs and tend to depict a more 70's music festival poster, where the artistry was want made them interesting and unusual. This image below also shows how they are a band and it is the band that is a product and each individual is equal and as significant as the other. This adds a mystery about their star image and individual identity and so keep the audience engaged and wanting more.




Although we could have done this with our poster as the Faulks have a great artistic vibe about them, we felt that their were other ways to add the artistic element and keep the star image visible.
We then looked at fonts that we could use to identify our band. Every band and artist has a font of text that is intently recognizable as their logo to their image. 'The Ting Tings" are a good example of this:




They use the same fond for all of their albums, posters and merchandise. Their font in particular is effective because it reflects the conventions of their music videos. For example they use bright almost florescent contrasting colours and like their video everything is very simple and minimal.
This concept really appeals to use and so we tried to come up with a font that reflected imagery in our video. Like 'The Ting Tings' we wanted to use a simple yet recognizable font but that was elegant yet edgy.

With this poster we also wanted to included as much information about concert dates as we possibly could as they are an up and coming band.