EVALUATION TASK 3:WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

For this part of our evaluation tasks, we created a survey online using Web 2.0 technology: Surveymonkey.com in order to gain audience feedback, this was so we could find out information more in depth in different parts of our pop video, for example, ‘What kind of mood do you think the video had?’ We asked a range of people between the ages of 12-47, however, due to our circumstances, being at a boarding school, the majority of our sample was between the ages of 16-18. Moreover, this is the target audience we were trying to aim for. So this was beneficial as we could find out more in depth information about how the audience were receiving our pop video. Here are some of the results we collected and how we interpreted them:

• 40% of people we asked thought the style of song ‘Bruises’ was a pop style – this is pretty much what we hoped, it is not a big pop act but it defiantly had some pop aspects to it.

• 15% of the people thought it was under the category of ‘Other’ – stating that it has a Folk and Country feel.

• The remaining 25% thought it was in the ‘Alternative’ category. To be honest I think the song has quite a unique feel – so it is understandable people believed it would fit into this category.

• 87% of the people we surveyed told us that our pop video was entertaining. From these 87% - it was noted that 70% of these believed the ‘boat scene’ was the most entertaining, with the performance section in the woods falling after that. (Katz and Blumner)

• 67% thought that the ‘bike scene’ was the aspect that people most disliked – to be honest I am quite surprised about this as we think that this element was quite ‘fun and quirky’, I believed it was a definite aspect that the audience would like as it fitted with their star image, e.g. the whole idea of autumnal, rustic feel. (Katz and Blumner)

• 100% of the people asked said that the video had a very happy and upbeat mood. As, most people gave a reason for this answer – and the general trend was because of the lead singers smile and her upbeat dance moves. This is a clear example of Audience Identification; this is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle. The lead singer, is continually smiling and looking directly into the camera, therefore, making the audience feel connected to the band, allowing them to empathise and may even feel it directly expressed their demographics. (Katz and Blumner)

• 84% of the audience said they would watch the video again after seeing it. Therefore, it is clearly a preferred reading in the eyes of Stuart Hall – they are then responding in the way that we wanted to when we created it.

• 41% of the people we asked said they would not go out and buy the CD after watching the video – a common reason for this was ‘I don’t actually like nor listen to this style of music’. Stuart Hall - Oppositional Reading

• 48% said they would not want to see the band live, again many people stated that the reason for this was the same as above. Also, another common comment was that they did not feel the band would be that great in concert. Personally I am not sure how to quite take these comments, as this is the bands image and style – but I guess this is open to interpretation. This is an example of audience foreknowledge, this is the definite information (rather than the vague expectations) which an audience brings to a media product, therefore this is the feeling they personally got from the video – how do they really know they will not enjoy the concert?

• After looking at our poster, 55% of the people asked said they would watch the concert based just on the poster alone. A few people commented saying ‘It is easy to identify the type of music from the poster’. This is very beneficial as it means that our poster has very much clearly representing the band and their star image. This is a clear example of audience engagement, as some people seem to be instantly attracted to the band without even knowing who are what they are, but it meets their expectations, therefore, they are immediately engaged to the product and would go and see the concert without even seeing or knowing the band. Although, this was probably due to the bright fonts and texts we used in a way of grabbing attention and making the audience engage with the product. Preferred Reading - Stuart Hall

• Of the 48% of the people who said they would see the band live, about 64% said they would buy the bands merchandise if available – with the majority of these being either a hoodies or posters.

• 72% of the people agreed with the bands star image that we had tried to create, saying that terms like youthfulness, originality and creativity are terms they would use to describe the bands star image. However, 8% of the people asked believed that the band had an anti-authoritarian attitude, something that we very much had no intentions in creating, but everybody is entitled to their own opinion. This again is a type of foreknowledge that the sample population have brought to the media product, it’s quite interesting that this kind of star image would be associated with our band; however, I can understand where they are coming from, as it would be expected of the norm of a young band. Preferred/Negotiated/Oppositional Readings - Stuart Hall

LINKS TO OUR SURVEY USED IN OUR FOCUS GROUP:

Part 1

Click here to take survey

Part 2

Click here to take survey

Task 3

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THEORY THAT HELPED US CONSTRUCT OUR QUESTIONNAIRE AND EVALUATE OUR FEEDBACK FROM THE FOCUS GROUP

KEY AREAS:

- Surveillance
- Correlation
- Entertainment

One of the porpoises of our questionnaire is to work our:• AUDIENCE ENGAGEMENT This describes how an audience interacts with a media text. Different people react in different ways to the same text (Stuart Hall)
• AUDIENCE EXPECTATIONS These are the advance ideas an audience may have about a text. This particularly applies to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations.
• AUDIENCE FOREKNOWLEDGE This is the definite information (rather than the vague expectations) which an audience brings to a media product.
•
• AUDIENCE IDENTIFICATION This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.
• Diversion-
• Personal Relationships-
• Personal Identity-


• AUDIENCE PLACEMENT This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially 'for them'.
• Think what strategies you used to target your audience?
• The conventions of a pop promo: Concept, performance, Symbolic Material, Mise, Narrative, Representation of character.

• AUDIENCE RESEARCH Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored.
• His and views on youtube, Media Blog, Facebook, Fan site, Sales of merchandise,
• We want to pin point whether our audience uses our text as a form of surveillance to escape the everyday problems.
• How entertaining id your video for its audience? Colour, Edit pace etc.
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• Surveillance
• Correlation
• Entertainment
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• Diversion - escape from everyday problems and routine.
• Personal Relationships - using the media for emotional and other interaction, eg) substituting soap operas for family life
• Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts
• Surveillance - Information which could be useful for living eg) weather reports, financial news, holiday bargains
• Since then, the list of Uses and Gratifications has been extended, particularly as new media forms have come along (eg video games, the internet)
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Stuart Hall:

• A preferred reading
• An aberrant reading
• A negotiated reading

Defining your sample group: age, ranges. Gender, ethnic backgrounds, financial power……

All people who answer questionnaire or take part in a Focus group are called Respondents.

Two types of questions you can use:

CLOSED QUESTIONS
Example:
12. On a scale to 1-10 how effective is this video?
a) 1-3
b) 3-6
c) 6-8
d) 8-10

12. Do you find any band members attractive?
a) Girl
b) Boy

13. Does how they dress appeal to you?
a) Yes
b) No

14.Does the video/ poster make you want to see them live?a) Yes
b) No


OPEN QUESTIONS
Example:


1. What music video has had the most impact on you and why?

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2. Did you like the music video because you like the song?

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EVALUATION TASK 2: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

MAIN PRODUCT

MAIN PRODUCT

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ADDITIONAL MARKETING PRODUCTS, DIGIPACK ARTWORK AND MAGAZINE ADVERT POSTER

Below is the artwork of our front cover and pack cover of our digipack. We felt that the colour pallete and the style very much suit the style of the band and their band image.

In addition, the CD cover also is soemwhat of a continuation of the pop promo - they link together, the image below is a wide shot of the performance aspect of the pop video. It is clearly demonstrated that both images are very similar, both having a autumnal, rustic, organic effect. These are key elements to the bands image.

We also created 2 inside images for our digipak which would act as a 'pull - out' for our album. This included the lyrics of the song 'Bruises' along with the credits for the making of the album.

Our poster promotes both our bands first promotional track along with their tour dates. We have kept the style of the poster the same as the organic feel that the pop video creates reinforcing the social themes attached the bands star image. Both members of 'Faulkes' are looking straight towards the camera, they are giving direct address creating a gaze of territorial kinship (Winship) with the target audience. Without doubt, we have continued to incorporate this organic, autumnal feel.

This is our Faulkes poster:



We wanted to create a music poster which really represented our band and so we decided it was vital to use a photograph of the band as their star image is an important factor of their star appeal. They have a youthful sexual magnetism that is very appealing to their specific audience, so we felt it vital to show their clear identity.
On the other hand Some bands such as the Kooks, who are mainly about their sound and not their image rarely use photographs and tend to depict a more 70's music festival poster, where the artistry was want made them interesting and unusual. This image below also shows how they are a band and it is the band that is a product and each individual is equal and as significant as the other. This adds a mystery about their star image and individual identity and so keep the audience engaged and wanting more.




Although we could have done this with our poster as the Faulks have a great artistic vibe about them, we felt that their were other ways to add the artistic element and keep the star image visible.
We then looked at fonts that we could use to identify our band. Every band and artist has a font of text that is intently recognizable as their logo to their image. 'The Ting Tings" are a good example of this:




They use the same fond for all of their albums, posters and merchandise. Their font in particular is effective because it reflects the conventions of their music videos. For example they use bright almost florescent contrasting colours and like their video everything is very simple and minimal.
This concept really appeals to use and so we tried to come up with a font that reflected imagery in our video. Like 'The Ting Tings' we wanted to use a simple yet recognizable font but that was elegant yet edgy.

With this poster we also wanted to included as much information about concert dates as we possibly could as they are an up and coming band.