THREE IDEA TREATMENTS:
Treatment 1.
Sureality- The Mason Riddlers
(Why Won’t You Give Me Your Love- The Zutons):
What s the star/band image:
The Image is very obscure, each band member represents their own artistic unique look. The lead singer has a cool collective casualness about him; this is reflected in his appearance by warring jeans for example. The lead girl on the other hand is quit free spirited representing the powerful passionate hippy era. The electric guitarist is a clear representation of the original bohemians. The base guitarist is geek electronic, glasses, smartly dressed and the drummer is more rock, warring leather jacket. However they are not amusing stereotypes they just jester towards these genres heavily implying their individuality showing that all sorts of people relate and connect to each other. Their desire is to show a collaboration of different types of people, leaning towards creating a fresh sound.
There audience would be both female and male most predominantly those who are very much involved with the goings on in the music industry in regards to new brake through band, striving to for a new quirky sound. It would most likely be young students studying media, art, and creative subjects as apposed to academic ones.
YM= Young Man
YW= Young Woman
Treatment 2.
Gabriel Brandon- Written by hand
(I’m Yours- The Script):
What is the star image of the artist: Quirky, artistic, reflecting more of an arty indie‘ its all about the music look’. However the star appeal is clean-shaven, good boy look, whose passion is very much directed towards the girl he loves and expressing it thought his music. He is a young man who has clearly been acknowledge for his talent and not a potential character who could be transformed into a mainstream success.
His influences would include a variety of arts whose music is driven by their organic individuality, such as Jose Gonzalez, Joshua radian, Damin Rice.
His record lable would be an independent record label such as Domino, who supports the indie pop artists.
The audience for this artist would be young, free minded, impressionable students who’s interests are very much art based and creative.
The Treatment:
The room is panted in starch white, white walls, white floor. No colour and no windows. The only thing in the room is a white guitar, wall paints, brushes and pens, which are all lined up against the right wall.
YW= Young Woman
YM= Young Man
Treatment 3:
MUSIC VEDIO TREATMENT/SCRIPT – DUPLICITY - MALIN STEN
(DELICATE/ DAMIEN RICE):
What is the star image of the artist?
The whole idea of the artists star image is fresh, good-looking, gentile, and human. His style is casual, effortless Hanson and charming. However it is more organic, than mainstream, like wise with his music and attitude.
Although the woman he loves cheats him he wins the viewers and fans sympathy and perhaps empathy, because of his good nature that is presented. He is hurt and is able to express himself. This is a quality, which many people can relate to both male and female. The idea that he is able to express himself through words is a factor that makes him invariably attractive in the eyes of most women. His target audience is young females, vitiating in personality and interests, yet who strongly share the same passion for organic acoustic music.
His record label would be that of a strong well known independent label, who focuses more on promoting alternative acoustic artists.
YW= Young Woman
YW= Young Man
AP= Acting Partner
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