Evaluation Question 4.

Question 4. Who would be the audience for your media product?

Definition: No person apparently under the age of 15 years shall be admitted to any exhibition at which there is to be shown any film which has received a '15' certificate from the British Board of Film Classification.

The reason why the certificate for our film is 15 is due to the theme we exploited such as:

Language: There is a frequent use of strong language used aggressively in arrears of the film.
Sex/nudity: Sexual activity and nudity are exposed at times in detail. Again this is inappropriate for those under the age of 15.
Violence: Is predominantly Violence that is displayed in this film, as there is a strong dwell on the infliction of pain and terror. Also due to the display of harmful accessible lethal weapons used as killing tools.
Drugs: Drug usage is presented through clear instruction due to her unstable mental state.

All of which is not suitable for viewers under the age of 15 years old. My film is not the classic horror film for teens where we see gore and stereotypical story lines. It is more of a naturalistic reflection of the horror that is unfortunately a part of this world. Although it is heightened, it is presented in a naturalistic light unlike many of the typical horror film like The Grudge, The Ring etc where unlikely matter and situations are displayed. Like the vast majority of movies in general coming out of Hollywood, horror films are made mainly for teenagers skipping the real character development, and tension necessary to make a horror movie for an older audience. This is why I wrote this film to intrigue and to frighten an older audience. Although the horror elements will be appealing to the teenagers the story line is more thought provoking and will appeal to an older audience, as there is a murder story to unravel.

Due to the target audience ages above 15 there is no need to release the film during a major holiday when most children's films are released. Therefore there is not a preferred time in which the release of the film would be most satisfactory. However after being shown at The Cannes Film Festival the distribution company confirmed that “Intentions of a Cold Hearted Killer” will be appearing at independent cinemas early September 2009 and will be released on DVD in late January 2010.